The innovative Tidy Books Box, the portable book storage solution, is now approved by parents. It was recently honored with a Silver Loved by Parents Award in the category Best Nursery Accessory.
Parents do trust Loved by Parents Awards a lot when it comes to choosing a product for their little ones. This is because the winners are chosen by an anonymous committee but by other parents through a public vote. In a first step, experts at Loved by Parents compiled a shortlist from hundreds of entries. Then in June 2014 50,000 moms and dads cast their vote for the brands they love.
Tidy Book Book Box has been chosen by these moms and dads because it helps developing a kid's love of reading. A mom of two created it, so it is really straightforward and independently to use, also for the smallest ones! With its unique design it makes books appealing and fun, already in the decisive early years!
According to Ruth Duncan, Tidy Books marketer, parents especially like the Book Box as it reminds them to read with their children. She further explained: "Our awards wins give parents the confidence that other parents have given Tidy Books the thumbs up.”
Outstanding features of the Tidy Books Book Box are its portability and the presentation of the front covers of books. This makes it extremely easy for kids, no matter how small/young to see and pick a book by themselves. Style and Sturdiness make it the ideal peace of furniture, for living room AND playroom! That it's made from sustainable wood is an additional bonus. All boxes also can be used as tool to introduce telling the time as they come with a removable play clock!
Geraldine Grandidier, mother of two and founder and designer of Tidy Books said; “We’re delighted to win a Loved by Parents Award. It is solid proof that other parents know how important it is to make kids books accessible to even the smallest child, so that they get hooked on reading from an early age.”
That this is of crucial importance is also shown by the fact, that American Academy of Pediatrics (AAP) recommends reading with babies from the earliest days onward.
Find out here how the Tidy Book Box would work for your family!
10 years Tidy Books
One decade of getting kids reading!
Geraldine, our founder, cannot believe that so much time already passed since she made the first bookcase for her daughter Adele. Today thousands and thousands of bookcases are loved by parents and kids in countries around the world. Can you imagine it all started in 2004 in East London?
Of course we will celebrate this amazing anniversary with a lot of fun things in the next week. And to start off, we offer you a fabulous 22% off all Tidy Books' items for one week (expires 06/12/14)!
10 years is a long time, we all know that. But Geraldine says remembering the amazed reaction from her friends when they saw the first Tidy Books kids bookcase, and wanted one too, it feels as though it was only yesterday. And so it is when she thinks of a customer telling her that her child after getting the Tidy Books bookcase had gone from ignoring books to loving reading.
How everything began
You might wonder why Tidy Books actually started. Geraldine couldn't find a good kid's bookcase for her daughter Adele, so she just decided to make one herself. It became the very first Tidy Books bookcase.
With just $800 Geraldine set up in business. She started building the bookcases in her violin workshop and sold them via a small ad in a parenting magazine. The whole success of Tidy Books gets even more amazing if you consider that Geraldine had no business background.
However, her trade, the violin making, had given her a certain way of doing things and another perspective, certain foundations and values: measure twice cut once, creativity, commitment and end products in mind.
And she really struck a chord with parents, response was overwhelming and business started to develop!
Why Tidy Books?
One of the main reasons for creation and success of Tidy Books' bookcases is that traditional bookcases don’t work well for kids and their books. You know as well as we do, that kids’ books are all differently shaped and come in zillions of sizes. They are hard to find without the help of an adult and usually fall over and out of the bookcase when a child picks out a book.
This means, finding a particular book becomes extremely discouraging for a small child!
Our customer like us!
Over the last 10 years you've sent some truly wonderful and encouraging messages and comments. In the words of Geraldine: "It is amazing to hear how something I designed for my daughter has had such an impact on so many kids." Here are some of our favorites:
Since 2004 new colors and designs have been added to the Tidy Books range. Of course all of them are unique pieces and created for kids. And all of them have been honored with an award too!
A big Thank You!
Hopefully you enjoyed reading through the journey of a mom from a violin workshop to the office she's sitting in right now with her employees.
At this point Geraldine and all her team wants to thank all of you for your brilliant support during this exciting time. And here's to another 10 fabulous years of getting kids reading!
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