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Tidy Books is 10! - The anniversary of a great bookcase.

10 years Tidy Books

One decade of getting kids reading!
Geraldine, our founder, cannot believe that so much time already passed since she made the first bookcase for her daughter Adele. Today thousands and thousands of bookcases are loved by parents and kids in countries around the world. Can you imagine it all started in 2004 in East London?

Of course we will celebrate this amazing anniversary with a lot of fun things in the next week. And to start off, we offer you a fabulous 22% off all Tidy Books' items for one week (expires 06/12/14)!

10 years is a long time, we all know that. But Geraldine says remembering the amazed reaction from her friends when they saw the first Tidy Books kids bookcase, and wanted one too, it feels as though it was only yesterday. And so it is when she thinks of a customer telling her that her child after getting the Tidy Books bookcase had gone from ignoring books to loving reading.

How everything began

You might wonder why Tidy Books actually started. Geraldine couldn't find a good kid's bookcase for her daughter Adele, so she just decided to make one herself. It became the very first Tidy Books bookcase.

Geraldine's daughter Adele and son Emile, who were the inspiration for the Tidy Books bookcase.

With just $800 Geraldine set up in business. She started building the bookcases in her violin workshop and sold them via a small ad in a parenting magazine. The whole success of Tidy Books gets even more amazing if you consider that Geraldine had no business background.

However, her trade, the violin making, had given her a certain way of doing things and another perspective, certain foundations and values: measure twice cut once, creativity, commitment and end products in mind.

And she really struck a chord with parents, response was overwhelming and business started to develop!

The day the lorry delivered the first batch of Tidy Books bookcases, the neighbors had quite a bit of trouble of coming through! And on top of that, with no office, the only place to store the bookcases was the living room of Geraldine. As you can see they were stacked up to the roof!

Why Tidy Books?

One of the main reasons for creation and success of Tidy Books' bookcases is that traditional bookcases don’t work well for kids and their books. You know as well as we do, that kids’ books are all differently shaped and come in zillions of sizes. They are hard to find without the help of an adult and usually fall over and out of the bookcase when a child picks out a book.

This means, finding a particular book becomes extremely discouraging for a small child!

Geraldine's daughter Adele on one of the first promotional pictures of Tidy Books.

Our customer like us!

Over the last 10 years you've sent some truly wonderful and encouraging messages and comments. In the words of Geraldine: "It is amazing to hear how something I designed for my daughter has had such an impact on so many kids." Here are some of our favorites:

Since 2004 new colors and designs have been added to the Tidy Books range. Of course all of them are unique pieces and created for kids. And all of them have been honored with an award too!

A big Thank You!

Hopefully you enjoyed reading through the journey of a mom from a violin workshop to the office she's sitting in right now with her employees.

At this point Geraldine and all her team wants to thank all of you for your brilliant support during this exciting time. And here's to another 10 fabulous years of getting kids reading!

To mark this celebration we happily offer you a 22% coupon on all items at Tidy Books for one week. Just click here to claim yours today and celebrate with us!

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