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The accidental trend-setter

When I founded Tidy Books in 2004 it was never my intention to be a trend-setter. In fact, being trendy was absolutely NOT what I wanted my business to be about. I never wanted to make things that would be here today and gone tomorrow. My ethos was – and still is – to design children’s furniture and storage that stood the test of time. But I’ve always been extremely proud that my bookcase, with its front-facing shelves so kids could see the book covers, was the first of its kind.

Fast forward to 2018 and it seems Tidy Books is accidentally trending again. According to Houzz nearly 50% of parents are choosing white as the main colour in their child’s bedroom. Which is how, earlier this year, our iconic white bookcase came to be featured in the Houzz of 2018 – a pop-up home exhibition showcasing the latest design trends.  

tidy books, neutral kids room design, kids rooms, timeless design, kids design Parents are choosing white and natural furniture for kids' interiors

Using wood as part of a neutral palette is also having a bit of a moment, and we’re getting an increasing number of requests from bloggers and Instagram influencers asking to feature our bookcase. Being on trend has even led to TV stardom. Fans of Homeland will probably have spotted our natural wood bookcase and letters in Series 6 of the show – fitting in beautifully in Carrie’s daughter’s bedroom in their trendy New York apartment.

A neutral look for kids’ bedrooms definitely seems to be ‘the thing’ this year. It’s all over Pinterest and has even gone global, with Australian-based interior designer Kristy Wither picking it as a 2018 trend. She suggests using natural and whitewash tones as a canvas, then adding splashes of colour with bed linen and throws (in case you’re interested, her other top trend are metallics, velvet... and unicorns!).

It’s all pointing to a more unisex style for kids’ bedrooms, creating a space that’s suitable for boys or girls. And of course it’s a perfect interior design solution for a bedroom that’s shared by a young brother and sister. Which is probably why grey is another popular choice right now. Well for that we must have had a crystal ball because last year Tidy Books worked with an interior designer to introduce a timeless and harmonious colour palette that included pale and dark grey.

Honestly, I don’t try to be on trend. I’ve always gone for neutral colours because I love kids’ furniture and storage that looks great wherever you put it in the home. The combination of style and practicality is what Tidy Books is all about. Trends will always come and go, and that’s fine by me. I’ll still be here creating beautifully made, long-lasting designs that can be passed down through the generations.


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Geraldine is Tidy Books’ founder, designer and CEO, as well as mum to Adele and Emile.   She started Tidy Books in her violin workshop because she couldn’t find a good bookcase for her kids.  Now her Tidy Books bookcases and storage designs are encouraging independence and a love of reading in kids all over the world.

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